Articles

part of the knowledge base

Here’s a list of articles from our knowledge base. Register to receive new ones as they become available

Must Do’s in 2010 for the predictions of what you could be do in your marketing and a review of how well we predicted 2009.

Keeping the Machine Oiled! is about what stops us from delivering our content to our prospects

Must Dos in 2009 **Update** not quite mid term but we revisit our predictions and make further observations and recommendations

In the midst of a revolution takes a look at how the internet shapes how we buy, we sell and our reputations.

Must Dos in 2009 – Bravery or Lunacy, you decide! Here are six must dos for anyone wanting to market their business better in 2009.

How Headlines Build Credibility – By concentrating on each headline as a discrete activity, you would be putting your foot into the longevity of your company. Waterman’s Pens have been used as an example from history of how there headlines demonstrated their positioning of quality, reliability and innovation.

How to Make Emails Work For You – Emails are a powerful tool in any marketing activity. Making sure they are effective is essential. This article informs what to track and more importantly offers some benchmarks for you to beat!

What is your Front Door Like? – Every business has a front door, even virtual ones. It can be easier to find out why people don’t come through a physical door. So, what about the front door of your business – what is it saying about you?

How to Market a Service? - The very nature of services, having an experience, makes it more complex to promote. Once people have it, it’s finished. By giving samples or material that will help people decide to buy is essential in the service marketers kit.